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Key Concepts

Core concepts you need to know

Before diving in, understand the core concepts that power BD Combine.

Roles

Every user has one active role at a time. Roles determine what navigation, features, and actions are available. You can switch between unlocked roles at any time from the profile dropdown.

Offers

An offer is created by a Project and describes a marketing task — posting on Twitter, making a YouTube video, or running a Telegram campaign. Offers have a budget, deadline, and requirements.

Campaigns

When an influencer's application is accepted, a campaign is created. It tracks the lifecycle of the work: from acceptance through submission and final approval.

Escrow

When a campaign starts, the project's funds are moved into escrow. They become available to the influencer only after the work is approved. This protects both parties.

Wallet

Each user has a wallet with two balances: available (free to withdraw) and escrow (locked in active campaigns).

Tracking Links

Leaders can create tracking links to measure influencer performance. Each click is logged with metadata (geo, device, referrer) for analytics.